India Smartwatch Shipment by Model Tracker, Q4 2023 - Counterpoint (2024)

• IoT, IoT Applications
• / March 28, 2024
• / Harsh*t Rastogi, Mahima Jatwala, Anshika Jain

Overview:

India smartwatch market grew 41% YoY in Q4 2023, led by Fire-Boltt with 30% market share and followed by Noise and boAt. While aforementioned OEMs drove the growth, newer OEMs like Fastrack, BeatXP, Boult supplemented the growth. The market saw over 60 active smartwatch OEMs in Q4 and over 380 active SKUs. This report analyses the shipments of smartwatches at model level and splitting them by ASPs, price bands, revenues along with channel split and all major specs.

Table of Contents:

• Pivot
• Flatfile
• Model
• Shipment
• Retail ASP
• Online Units
• Offline Units
• Flipkart Units
• Amazon Units
• Mi.com Units
• Other Online Units
• Retail Price band
• Total Market Value (In million)
• Online Market Value (In million)
• Offline Market Value (In million)
• Specs (40+)

Published Date:March 2024

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